USER INACTIVITY AWARE RECOMMENDATION SYSTEM

摘要

Example apparatus and methods perform matrix factorization (MF) on a usage matrix to create a latent space that describes similarities between users and items in the usage matrix. The usage matrix relates users to items according to a collaborative filtering approach. A cell in the usage matrix may store a value that describes whether a user has acquired an item and the strength with which the user likes an item that has been acquired. Example apparatus and methods account for negative indications analytically rather than through negative sampling. Example apparatus and methods analyze strengths in the usage matrix, analyze item popularity, analyze user popularity, compute contribution factors for items with respect to users and users with respect to items, and compute new user vectors and new item vectors that depend on the strengths, popularity, and contributions. A recommendation may consider new user vectors and new item vectors.