SYSTEMS AND METHODS FOR IMPLEMENTING GROUP INCENTIVES

摘要

A system or method is provided to generate and display incentives or promotions for a group. In particular, the incentives or promotions may be generated based on the combined preferences of the individuals in the group. Further, activities or transactions participated together as a group may be used to infer incentives or promotions for the group. Individuals may be identified or detected as a group based on social networks or contact lists. Further, the group may be identified or detected by detecting the proximity of each other's mobile devices via Near Field Communication (NFC), such as Bluetooth Low Energy (BLE). A shopping display may be installed at a shopping venue to provide directions and/or suggestions to consumers. The shopping display may detect that a group of associated consumers are viewing the shopping display and may generate and display promotions or incentives tailored to the group.

主权项

1. A system comprising:
a memory storing information about an account of a user including user preferences; and one or more processors in communication with the memory and adapted to:
detect a communication device of the user at a shopping location via Near Field Communication (NFC);determine that the user is in a group at the shopping location by detecting communication devices of other individuals in the group via NFC;generate one or more group incentives based on preferences of the user and the other individuals in the group; andcommunicate the group incentive(s) to at least one individual in the group.