摘要 |
A contact manager for utilizing social media influence includes an influencer engine that receives contacts and corresponding contact parameters, such as demographic parameters and lists of first-tier and second-tier contact, from social media sources, and a set of group creation parameters from a user, and calculates as a function of the contact parameters a contact reach score, a contact engagement score, and a contact quality value. The contact manager also includes a list manager that assigns a contact to a list according to the contact quality value. |
主权项 |
1. A computer-implemented method for assembling and leveraging high quality influencers from a list of contacts comprising:
receiving, with a influencer engine, a first list of contacts and storing the first list of contacts in a data store; receiving, for each contact of the first list of contacts, a set of contact parameters from a contact source and a set of group creation parameters from an interface device, wherein the contact parameters comprise a set of contact activity parameters and a list of first tier and second tier contacts; generating, with the influencer engine:
a contact reach score, as a function of the list of first-tier and second-tier contacts;a contact engagement score, as a function of the contact parameters and a contact activity quality score; anda contact quality value, as a function of the contact reach score and the contact engagement score; storing in the data store, for each contact in the first list of contacts, a set of corresponding contact parameters and a corresponding contact quality value; and storing in a second list of contacts each of contact from the first list of contacts for which the corresponding contact parameters and the corresponding contact quality value match the group creation parameters. |