SYSTEMS AND METHODS FOR DYNAMICALLY DETERMINING PROMOTIONS ASSOCIATED WITH DIGITAL COUPONS

摘要

Systems and methods are provided for increasing sales profits by dynamically determining a promotion associated with a coupon. The promotion may be determined and delivered to a mobile device once the mobile device is in a geographic location associated with the coupon. By allowing advertisers to change or decide promotions in real-time, demand may be smoothed and profits may be maximized. When the mobile device is in the location associated with the coupons, advertisers can use a variety of factors including location, time of day, current sales or redemption data, or information known about the mobile device to set or adjust an ideal promotion for the current situation.

主权项

1. A computer-implemented method for delivery of electronic coupons with dynamically determined promotions, the method comprising:
providing a coupon with an undetermined promotion; determining whether the current geographic location of a mobile device associated with the coupon is within a geo-fence associated with the coupon; when the current geographic location of the mobile device is determined to be within the geo-fence associated with the coupon, determining the promotion associated with the coupon and sending the determined promotion for display at the mobile device.