| 摘要 |
A pushing method and system for classifying and matching advertisement based on human face identification are disclosed. The method comprises: advertisements are pre-classified according to suitable objects corresponding to the age and gender characteristic data of different people; and suitable advertisement pushing lists corresponding to the age and gender characteristic data of different people are generated; when an intelligent terminal is required to perform advertisement pushing, the human face of the current user is recognized with the human face identification technology so as to acquire and confirm the age and gender characteristic data of the current user; according to the acquired age and gender characteristic data of the current user, suitable advertisements corresponding to the age and gender characteristic data of the current user in the pre-generated advertisement pushing list are picked up and pushed to the intelligent terminal of the current user. The present invention provides a method to enhance the advertisement matching accuracy based on human face identification; and a new function is added by the use of the intelligent terminal to recommend advertisements on the basis of user classification, thus improving user convenience. |
