LIQUID CRYSTAL DISPLAY DEVICE

摘要

A liquid crystal display device includes a plurality of pixels, each of which has a first sub-pixel and a second sub-pixel. When display of a predetermined intermediate gradation is performed over continuous four or more even-number vertical scan periods, at least during two vertical scan periods among the even-number vertical scan periods: the first sub-pixel and the second sub-pixel have different luminance values; for each of the first sub-pixel and the second sub-pixel, among the even-number vertical scan periods, the length of a first polarity period during which the polarity is the first polarity is identical to the length of a second polarity period during which the polarity is the second polarity; and a difference between the average value of the effective voltage applied to the liquid crystal layer of the first sub-pixel and the average value of the effective voltage applied to the liquid crystal layer of the second sub-pixel is substantially zero.