| 摘要 |
A method for integrated media monitoring is disclosed, wherein multiple forms of media are monitored and searched according to user defined criteria. The method may be used by a business to understand how a product or service is being received by the general public. Monitoring includes analysis of closed captioning data and human monitoring so as to provide a business with a full understanding of advertising and editorial effectiveness. A user provides media search parameters via a network, and a near real-time hit list is produced and presented to the requesting user. Options for previewing and purchasing matching media segments are presented, along with corresponding reports and coverage analyses. Previewing can occur via a streamed video format, whereas purchasing allows for high quality video download. Reports include information about how the product was conveyed, audience watching, and value to the business. Reports can be created by the system or by the user, formatted for presentation, purchased, and downloaded.
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