| 摘要 |
<p num="1"><br/><br/><br/>An advertiser''s management of an advertising campaign may be assisted by (a) <br/>accepting information defining a plurality of audience segments to which an <br/>advertisement may be served, (b) accepting a first offer, and (c) determining, <br/>using the first offer, a second offer associated with at least one of the <br/>plurality of audience segments. The act of determining a second offer <br/>associated with one of the plurality of audience segments may use an <br/>indication of value assigned to the one audience segment. The indication of <br/>value may be automatically determined, and/or provided by an advertiser. The <br/>indication of value may be expressed as functions, rules, and/or parameter <br/>values. The information defining a plurality of audience segments may be one <br/>or more of (a) location information, (b) user information, (c) temporal <br/>information, and (d) client device information.<br/>
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