METHOD AND SYSTEM FOR DIRECT PURCHASE IN RESPONSE TO A MULTI-MEDIA DISPLAY

摘要

A method and system for direct purchase in response to a multi-media display (108) includes receiving a streaming multi-media signal (104) with a streaming video receiver (102), wherein the streaming multi-media signal (104) has a plurality of objects (112). The system and method also includes associating at least one object identifier (124) with at least one of the plurality of objects (112), wherein the object identifiers (112) are encoded within the multi-media signal (104), but may also be retrievable from a proprietary network (132). Also included are displaying the objects (140) on a screen (138) and receiving an object selection signal (114) from a remote device (116) to provide a selection of at least one of the plurality of objects (112). Thereby providing the option for an end user to engage in a direct purchase of the selected object (112), typically from a point of sale server (126).