| 摘要 |
A system and a method for providing advertisements in an IPTV service are provided to supply a customized advertisement adopting the inclination of a user by providing an advertisement according to an advertisement program that is made in the tag information inputted from a user. A tag server(130) collects tag information inputted form plural users in a network, and generates a tag cloud for contents data. A set-top box(140) transmits the tag cloud for the content data to an advertisement server(120) while outputting the contents data, and the advertisement server makes an advertisement schedule table based on the transmitted tag cloud. According to the advertisement program, the set-top box outputs the advertisement data received from the advertisement server to a TV.
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