| 摘要 |
Advertising content is selected and provided to a mobile device user based on user location information in combination with user profile information. In one embodiment, user location information and user profile information is provided to an advertisement server over a network connection. An advertisement database lookup operation may then be performed based on current location information for the mobile device, in combination with the aforementioned profile information. The result of this lookup operation is to identify the available advertisements that are most likely to be of interest to the user at the current time.
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