| 摘要 |
<p>The invention relates to a computer-implemented method of providing website visitation data of a website is proposed as well as a computer program. The method is performed in a system comprising a database with website visitation data of a plurality of visitors of said website and a user terminal. The method comprises the steps of assigning at least a part of said plural ity of visitors of said website to at least one visitor segment in accordance with one or more segmentation criteria and querying said at least one visitor segment for obtaining said website visitation data for said at least one visitor segment. Furthermore, the method comprises the steps of comparing said obtained website visitation data for said at least one visitor segment with corresponding website visitation data of a reference group and selecting website visitation data of said at least one visitor segment deviating from said website visitation data of said reference group to provide a subset of website visitation data. The subset of website visitation data is then provided to the user terminal.</p> |
