PERSONALIZED INSERTION OF ADVERTISEMENTS IN STREAMING MEDIA

摘要

Apparatus (20) for digital media distribution includes a plurality of client devices (26) coupled to a network (24). Each client device is configured to receive and play a primary digital broadcast media stream from a first server (22) and to receive, via the network, an indication of an interval in the primary digital broadcast media stream in which secondary content is to be played on the output device. A control subsystem (36) transmits to the client devices, via the network, a message identifying at least one second server (34) that is to provide the secondary content. The message causes the client devices to suspend reception of the primary digital broadcast media stream at the start time while connecting to receive the secondary content from the at least one second server so as to play the secondary content during the interval.