| 摘要 |
Systems and methods for setting a bid price associated with a digital ad are disclosed. Generally, an ad campaign management system calculates a segmented budget for an ad campaign comprising a digital ad. The ad campaign management system runs the ad campaign for a defined period of time to determine at least a click-through rate associated with the digital ad. The ad campaign management system examines an actual cost-per-click ("actual CPC") and a contractual cost-per-click ("contractual CPC") associated with the digital ad to determine a calculated cost-per-click ("calculated CPC") associated with the digital ad for a segment of the ad campaign. The ad campaign management system then sets a bid price for the digital ad based on the calculated CPC for a future segment of the ad campaign.
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