| 摘要 |
System, method and computer program for associating displayable data, such as advertisements, with Web and WAP pages being delivered from Internet or mobile services to mobile or fixed terminals via a communications network. An intermediate box, which may take the form of, or be resident in, a router, a proxy, a gateway, a server or other network element involved in routing Internet communications, analyzes communications related to Web or WAP browsing being directed to the mobile or fixed terminals and modifies part of the communications to include associated advertisements on Web or WAP pages or to add additional Web or WAP pages for information requests, e.g., interstitial pages.
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