| 摘要 |
System, method and computer program for targeting advertising in which advertiser can access a search engine and input search parameters to cause the search engine to search one or more databases based on the input search parameters and identify individuals meeting the search parameters. Each database may contain data about individuals to which advertisements can be directed and is generated based, in part, on known information or the individuals as well as on events performed by each individual when using their terminal, e.g., when talking, messaging, browsing, blogging and responding to displayed advertisements.
|
