| 摘要 |
An AD(ADvertisement) system for double link search displaying a position for starting a search term to a user in a search result page and a method thereof are provided to perform AD to a user in a double link search service for displaying a link page from the position starting the search term by inserting link AD corresponding to each search result item into the search result pace. An AD information register(20) stores AD information including a category, a keyword, and an AD file registered from an advertiser terminal(5). A search request receiver(21) receives a search result including a search term from a user terminal(3). A search result collector(22) collects a search result corresponding to the search term from information sites(4). A search result address storing part(23) stores a URL(Uniform Resource Locator) of each information site including the search result by matching with the URL of a search/AD server(2). A search result page generator(24) generates a search result page including an AD link by matching each search result item with the URL of the search/AD server, extracting a keyword of each search result item, and comparing the keyword with AD information. A search result page provider(25) provides the search result page to the user terminal. A link page request receiving part(26) receives a detailed page request that a user selects on a search page. |
