CONVERSATIONAL ADVERTISING

摘要

A method of advertising in a computer medium, such as the Internet. The method includes providing a virtual instructor in a virtual environment. The virtual instructor is configured to provide content, such as, a foreign language instruction or a translation service of existing foreign language web pages to a user over the Internet. In the substantive content, the virtual instructor embeds or hides promotional content in the substantive content. This promotional content can be a spoken advertisement to the user. The promotional content can be introduced in a subtle manner, and does not distract the user from the lesson. The advertisement may be spoken to the user by the virtual instructor at the time the educational content is provided to the user.