CONTENT PERSONALIZATION ON PERSONAL CELLULAR TELECOMMUNICATIONS DEVICES
摘要
Content personalization on personal cellular telecommunications devices includes determining subscriber personalization profiles each including at least one personalization parameter, determining universal Level 0 IDMs for display on all subscribers' personal cellular telecommunications devices irrespective of their location and their subscriber personalization profiles, and determining a set of at least two different personalized Level 1 IDMs for each universal Level 0 IDM for display on subscribers' personal cellular telecommunications depending on their location and subscriber personalization profiles. Personalization of Level 1 interactive display messages can take place either network side or handset side. Network side personalization requires a personalization server with subscribers' personalization profiles. Handset side personalization requires handset subscriber personalization filters.
申请公布号
WO2007091272(A3)
申请公布日期
2009.04.09
申请号
WO2007IL00187
申请日期
2007.02.11
申请人
CELLTICK TECHNOLOGIES LTD;KOREN, EYAL;NERIA, URI;GIL, AMIT