发明名称 SYSTEM AND METHOD FOR HOUSEHOLD-TARGETED ADVERTISING
摘要 A targeted television advertisement system comprises a customer premises equipment at a household and coupled to a television set, the customer premise equipment, which comprises a server operable to access a media storage device and demand-pull advertising elementary streams customized for a viewer of the household, and a splicer operable to receive a program elementary streams and splice the demand-pulled advertising elementary streams into the program elementary streams.
申请公布号 WO2006097825(A3) 申请公布日期 2009.04.09
申请号 WO2006IB00580 申请日期 2006.03.15
申请人 OPTICAL ENTERTAINMENT NETWORK, INC.;EASTY, ALLEN D. 发明人 EASTY, ALLEN D.
分类号 H04N7/10;H04N7/025 主分类号 H04N7/10
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