发明名称 Integration of television advertising with internet shopping
摘要 For integration of televising advertising with Internet shopping, a link to a web page intended for ordering of advertised product is multiplexed with a stream of video data. At the receiving side, a processor embedded in a set-top box with a USB port detects the link and when the commercial is in progress displays a message prompting a user to save the link. If the user responds, the processor saves the link in a flash drive plugged into the USB port. As a result, the user can watch TV without interruption and shop online at a time of his or her choice by simply pulling the flash drive from the set-top, plugging it into a USB port of a computer with Internet connection and using the link to access the web page for additional information and ordering the product. Optionally, the commercial itself could be recorded on the flash drive and replayed in the computer at the time of online shopping.
申请公布号 US2010313216(A1) 申请公布日期 2010.12.09
申请号 US20090455435 申请日期 2009.06.03
申请人 LEVITAN GUTMAN 发明人 LEVITAN GUTMAN
分类号 H04N7/025 主分类号 H04N7/025
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