| 摘要 |
PURPOSE: A terminal, a system, and a method for an electronic shelf label using radio-frequency identification are provided to minimize power consumption and to update price information by selecting plural ESL terminals on a real time basis. CONSTITUTION: An ESL(Electronic Shelf Label) terminal(50) stores and updates price information transmitted from the outside in a designated memory area and indicates the stored price information. A main server creates and transmits a message including the price updating information and location related information of the ESL terminal. An ESL caller(500) selects the ESL terminal by using an RFID communication scheme according to the location related information included in the message, and transmits the price information to the ESL terminal.
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