发明名称 |
MODEL SEQUENCING FOR MANAGING ADVERTISING PRICING |
摘要 |
Methods and systems for determining a price for an advertising placement. One method includes setting a desired placement location for an advertising placement; determining a predicted number of views at the desired placement location for the advertising placement using a views model; determining a predicted cost at the desired placement location for the advertising placement using a cost model, the cost model using the predicted number of views determined by the views model as input; and outputting a price for the advertising placement based on at least one of the predicted number of views and the predicted cost at the desired placement location. |
申请公布号 |
US2012130798(A1) |
申请公布日期 |
2012.05.24 |
申请号 |
US20100953150 |
申请日期 |
2010.11.23 |
申请人 |
COOLEY ROBERT W.;BRYAN DOUGLAS |
发明人 |
COOLEY ROBERT W.;BRYAN DOUGLAS |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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