AUDIENCE-DRIVEN REAL-TIME ADVERTISING SYSTEM

摘要

A server system for providing advertising to a user device, comprising: a memory; a processor operable to: receive messages from advertisers comprising advertising content for displaying on the device; send an advertising content removal offer to the device; determine an advertisement removal bid from the device; send advertising content to the device where the determined advertisement removal bid is a failing bid to remove the advertising content; refrain from sending the advertising content to the device where the server system is a successful bid; and store the advertisement removal bid. A computer implemented method of handling advertising, comprising: receiving messages from advertisers; sending an advertising removal offer to a device; determining an advertisement removal bid; sending advertising content on receiving a failing bid and refraining from sending advertising content on receiving a successful bid. A computer readable media containing computer executable instructions for the server system