发明名称 VIDEO EFFICACY MEASUREMENT
摘要 Techniques and mechanisms are described herein for facilitating the detection of user responses to media content. According to various embodiments, movement data transmitted from a first client machine may be received. The movement data may be associated with a presentation of a media content item. The movement data may be detected at a sensor located at the first client machine. The received movement data may be compared with movement calibration information to create media content response data. The movement calibration information may correlate movement data with a plurality of user responses to the presented media content item. The media content response data may indicate one or more of the plurality of user responses. The media content reaction data may be stored on a storage medium.
申请公布号 US2014137142(A1) 申请公布日期 2014.05.15
申请号 US201213674430 申请日期 2012.11.12
申请人 MOBITV, INC. 发明人 YEH JAMES
分类号 H04N7/00 主分类号 H04N7/00
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