| 摘要 |
PROBLEM TO BE SOLVED: To provide an advertisement delivery management device capable of increasing profits from an advertisement frame and to provide an advertisement delivery system, an advertisement delivery management method and an advertisement information management program.SOLUTION: An advertisement delivery management device includes a prediction unit, an allocation unit, a query unit and a selection unit. The prediction unit predicts a profit expectation value when using a first advertisement delivery device to deliver an advertisement content in response to an advertisement request. The allocation unit allocates a price rank to the advertisement request on the basis of the profit expectation value. The query unit sends a query to one or more second advertisement delivery devices about whether or not to deliver the advertisement content in response to the advertisement request according to the price rank. The selection unit selects, in answer to the query, the first advertisement delivery device as a source of delivering the advertisement content in response to the advertisement request when there are no second advertisement delivery devices delivering the advertisement content in response to the advertisement request according to the price rank. |
