INFLUENCE SCORES FOR SOCIAL MEDIA PROFILES

摘要

An influence score can be determined for each of multiple social media profiles. Values can be extracted from the social media profiles and/or data associated with the social media profiles. The values can relate to various metrics, such as messages associated with the social media profiles, attributes of the social media profiles, and network relationships between the social media profiles. An influence score for each social media profile can be determined based on a weighted average of the values.

主权项

1. A method, comprising:
receiving data regarding a plurality of social media profiles based on relevancy to a keyword; extracting, using a processor, values from the data for a first, second, and third category of metrics for each social media profile, the first category of metrics relating to messages associated with each social media profile, the second category of metrics relating to attributes of each social media profile, and the third category of metrics relating to network relationships between each social media profile; assigning a weight to each metric; and determining, using a processor, an influence score for each social media profile based on calculating a weighted average of the extracted values for each social media profile.