发明名称 UNIFIED MARKETPLACE FOR ADVERTISEMENTS AND CONTENT IN ONLINE SYSTEM
摘要 PROBLEM TO BE SOLVED: To provide systems and methods for displaying revenue-generating information such as advertisements and non-revenue-generating information such as content together online.SOLUTION: A server system of an online information system displays advertisement items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertisement items and each of the content items. The server system transmits a web page including the stream to the user device over a network. In this manner, the advertisement items and the content items compete in a unified marketplace for inclusion in the stream for viewing by an end user.
申请公布号 JP2015046185(A) 申请公布日期 2015.03.12
申请号 JP20140225466 申请日期 2014.11.05
申请人 YAHOO INC 发明人 BRUNO FERNANDEZ RUIZ;SCOTT J GAFFNEY;JEAN-MARC LANGLOIS;PRABHAKAR KRISHNAMURTHY;AHARON LAVI
分类号 G06Q30/02 主分类号 G06Q30/02
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