Method for Analyzing Website Visitors Using Anonymized Behavioral Prediction Models

摘要

A method for analyzing web visitors using anonymized behavior production models begins with a website visitor accessing a website. The website includes a web beacon, which redirects the website visitor's browser to the server of a marketing services provider (MSP). The MSP server reads a cookie previously set by the MSP that includes an anonymous link. The anonymous link may be used to match data related to the website visitor that is maintained by the MSP, and browsing activity for that visitor is stored in an activity database from which periodic reports may be constructed for the website owner. The anonymous link is not associated with any personally identifiable information (PII), and thus privacy for the visitor is maintained.

主权项

1. A computer-implemented method for analyzing website visitors using anonymized behavioral prediction models, comprising the steps of:
a. at a marketing services provider (MSP) server, receiving a request for information from a web browser operating at a consumer device, wherein the web browser had been directed to a website comprising a web beacon; b. reading an identifier stored at the consumer device to determine an anonymous link; c. searching a secure area comprising a plurality of consumer records for at least one record from the plurality of consumer records associated with the anonymous link; d. recording in an activity database a record of the browsing activity for a consumer associated with the anonymous link; and e. providing the browsing activity record to the website owner.