| 摘要 |
The techniques disclosed herein facilitate online audience targeting based on brand and product interest/enthusiasm as determined by a measurement metric that is a function of one of more (and preferably all) of the following: recency data, frequency data, intensity data, consumption data, site data, meta data related to given videos, data, and other demographic data. |
| 主权项 |
1. Apparatus, comprising:
a processor; computer memory holding computer program instructions that are executed by the processor, comprising:
program code to receive video viewing data;program code to use the received video viewing data to determine an enthusiasm metric for one of: a particular brand, a product, an activity, and an interest, the enthusiasm metric being based on recency data, frequency data, and engagement data, the recency data being a measure of how active a user has been in video viewing behavior over one or more given recent time periods, the frequency data being a measure of a number of video clips viewed by a user with a given category, and the engagement data being a measure of how long a user spent viewing video clips within a given category or what actions the user took while viewing video clips within a session, the enthusiasm metric being further based on an identification of what video sites have audiences that have a degree of content affinity as determined from at least one cross-video site data comparison; andprogram code to use the enthusiasm metric to obtain, from a set of audience profiles, a particular audience profile representing an enthusiast for the particular brand, product, activity or interest, the set of audience profiles representing different enthusiasm levels;program code to provide the obtained audience profile for ad targeting. |
