| 摘要 |
Disclosed are an advertisement service apparatus for scheduling advertisements on the basis of usage rates of users, an advertisement bidding apparatus for transmitting advertisement bidding information, a method for scheduling advertisements on the basis of the usage rate, and a recording medium on which a computer program is recorded. That is, a plurality of advertisements are allocated to a plurality of advertising mediums, and thus advertisements paying comparatively high advertising fees can be allocated to an advertising medium in which advertisement effectiveness is high. By analyzing the effectiveness of advertisements in advertising mediums, an accurate advertising effectiveness can be determined for a plurality of advertising mediums by considering the ratio of time spent on the advertising mediums by each user and click-through rates (CTR) of each user. By utilizing such a method, an advertising company can select advertising mediums differently from each other according to advertising costs, thereby allowing the advertising company to obtain advertising effectiveness that is proportional to the advertising cost. |
