Streamlined Mobile Advertising for Digital Passes

摘要

A streamlined system and method for displaying advertising content in a mobile environment utilized device detection and smartlinks to minimize the number of steps necessary for an end user to select and store a pass or similar marketing device. In various exemplary embodiments, a single click on a banner advertisement allows the user to initiate an application, program, protocol or the like that stores the pass or similar marketing device in the particular type of digital wallet used by the end user.

主权项

1. A method of providing mobile advertisements comprising:
receiving a click command from an end user via a mobile device; determining an operating system running on the mobile device; opening a desired landing page on the mobile device, the desired landing page being selected from multiple potential landing pages based on the operating system running on the mobile device.