| 摘要 |
Aspects of the disclosure include generation and management of promotional campaigns that can provide a satisfactory performance for a specific amount of resources allocated to the campaigns. In one aspect, at least one of the promotional campaigns can be distributed via media channels that pertain to an organization that administers the promotional campaigns and/or media channels associated with a third-party partner (e.g., a syndication or reseller partner) of such an organization. In another aspect, a promotional campaign can be developed for a predetermined resource allocation, where the promotional campaign can include satisfactory offers that can reach a satisfactory audience at an adequate time via an adequate distribution channel. In order to attain an adequate level of transactions, the promotional campaign can be dynamically restructured based on performance of the campaign across distribution channels available for the predetermined resource allocation. |
| 主权项 |
1. A method for promotional campaigns, comprising:
accessing promotional intelligence by a computing system having at least one processor functionally coupled to at least one memory device; generating, by the computing system, a plurality of promotional products based on the promotional intelligence; generating, by the computing system, a distribution allocation of the plurality of products across a plurality of distribution channels based on an amount of resources for a promotional campaign; distributing, by the computing system, the plurality of products according to the distribution allocation; measuring, by the computing system, performance of at least one product of the plurality of promotional products; and generating, by the computing system, an updated distribution allocation of the plurality of products across the plurality of distribution channels based on the measured performance. |
