MULTI-SOURCE PERFORMANCE AND EXPOSURE FOR ANALYTICS

摘要

Embodiments are directed to managing content over a network. A plurality of events that may be associated with event sources may be determined. Action information may be generated based on classification of events to action events, such that the events may correspond to a campaign for a merchant. Classifying the events may also include, determining an action type that may correspond to each event based in part on an event source that corresponds to the events.;Performance information may be generated based on the action information. Comparison information may be generated based on at least other performance information that may correspond to other campaigns that may be associated with other merchants. Recommendation information may be generated based on the performance information and the comparison information. Report information may be generated for display to a user based on the performance information and the recommendation information.

主权项

1. A method to improve the performance of at least one network computer to manage online content over a network comprising:
a hardware processor device included with the at least one network computer that executes software code to perform actions, comprising:
determining a plurality of events corresponding to a user's interaction with the online content from data that is provided over the network by at least one of a plurality of remotely located event sources;generating action information corresponding to at least one event that is mapped to at least one action event, wherein the at least one mapped action event corresponds to at least one promotional campaign corresponding to an entity associated with the user;generating performance information of the at least one promotional campaign based on at least a portion of the action information;determining comparison entities based on criteria that includes at least one characteristic that matches a characteristic of the entity;when an amount of the comparison entities is less than a predefined threshold value, modifying the criteria to determine the comparison entities until the amount of the comparison entities exceeds the predefined threshold value;generating comparison information based on at least other performance information generated and corresponding to one or more of the comparison entities, wherein the at least other performance information corresponds to at least one other promotional campaign corresponding to the one or more comparison entities;generating recommendation information to update at least one promotional activity corresponding to the at least one promotional campaign, wherein the recommendation information is based on the performance information and the comparison information;updating the at least one promotional activity corresponding to the promotional campaign based on at least the recommendation information; andgenerating report information that is displayed to a user based on at least the performance information and the recommendation information.