发明名称 |
AUDIENCE-BASED TELEVISION ADVERTISING TRANSACTION ENGINE |
摘要 |
A computer system provides a virtual marketplace in which an advertising opportunity (such as a television advertising opportunity) is expressed in terms of an audience model representing an audience associated with the advertising opportunity. The computer system provides potential buyers of a particular advertising opportunity with information about the audience model associated with that advertising opportunity. The computer system sells advertising opportunities to buyers using any of a variety of transaction semantics. A buyer who purchases a particular advertising opportunity purchases the opportunity to present an advertisement to an audience represented by the audience model associated with the purchased advertising opportunity. |
申请公布号 |
WO2015143283(A1) |
申请公布日期 |
2015.09.24 |
申请号 |
WO2015US21687 |
申请日期 |
2015.03.20 |
申请人 |
CLYPD, INC. |
发明人 |
MELBY, JOEL C.;BURKE, JASON M.;CARRASQUILLO, LILLIAN M.;DAPTARDAR, AJAY H.;MONTES DE OCA, MARCO A.;WALKER, JEFFREY W. |
分类号 |
H04N21/254;G06Q30/02;H04N21/45 |
主分类号 |
H04N21/254 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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