发明名称 |
Method and System for Improved Interactive Television Processing |
摘要 |
A system and method is disclosed to provide providing a transactional environment. The system includes a database that stores user registration and product information data. A set-top box is also provided that communicates with a remote controller with a touch screen and a server broadcasts the product information data to a plurality of set-top boxes for display on touch screens of remote controller communicating with the set-top boxes, respectively, without the product information being designated for a specific user of one set-top box. The server also transmits updated product information data that replaces a portion of the original product information data. Furthermore, a processor compares data relating to a transaction request from a user of one set-top box with user registration data stored in the database to identify the user, and that generates customized transaction data that is transmitted to the identified user. |
申请公布号 |
US2015271560(A1) |
申请公布日期 |
2015.09.24 |
申请号 |
US201514731594 |
申请日期 |
2015.06.05 |
申请人 |
HSNi LLC |
发明人 |
Johnson Gerard;Bunner Sean;McDevitt John |
分类号 |
H04N21/478;H04N21/81;H04N21/41;H04N21/254;H04N21/4185;H04N21/658;G06Q30/06;H04N21/258 |
主分类号 |
H04N21/478 |
代理机构 |
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代理人 |
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主权项 |
1. A system for providing an electronic transactional environment, comprising:
a database configured to store user registration data and product information data relating to a plurality of products; a set-top box communicatively coupled to a remote control device having a touch screen; a server configured to:
broadcast the product information data of at least one of the plurality of products to a plurality of set-top boxes, including the set-top box, to be displayed on touch screens of a plurality of remote control devices communicatively coupled to the plurality of set-top boxes, respectively, without the product information data being designated for a specific user of one of the plurality of set-top boxes, andtransmit updated product information data that replaces at least a portion of the previously transmitted product information data of the at least one of the plurality of products to the plurality of set-top boxes to be displayed on the touch screens of the plurality of remote control devices, respectively; and a processor configured to:
compare data relating to a transaction request from a user of the set-top box with user registration data of the user stored in the database to identify the user, andgenerate customized transaction data for the identified user of the set-top box, wherein the server is further configured to transmit the customized transaction data to the set-top box to be displayed on the touch screen of the remote control device communicatively coupled to the step-top box of the identified user. |
地址 |
St. Peterburg FL US |