| 摘要 |
<p>The present invention relates to a system and method for user pairing between applications, and a terminal and a server performing the same and, more specifically, to a system and method for user pairing between applications, and a terminal and a server performing the same, which, in the case that a user selects service connection content provided to a first application, execute a second application and pair the first and the second application with the user based on first application identity data and service usage history data, being information related to history of the user using the service via the second application, thereby, even if the user accesses a corresponding service using a plurality of applications, recognizing the corresponding user as the same person to perform a retargetting operation and provide an advertisement irrespective of the kind of application.</p> |
