发明名称 |
Method and system for digital coupons distributed via a television program |
摘要 |
A method for distributing digital coupons via a television program, such as a commercial, are described. The method includes enabling insertion of a visual indicator into a television program that advertises a product. The television program is presented to users, such that the visual indicator is indicative of a coupon offer being available for the product being advertised. The method includes enabling addition of the coupon offer to the first user's loyalty card associated with a first retailer. The method includes enabling addition of the coupon offer to the second user's loyalty card associated with a second retailer. The coupon offer is available for redemption at the first and second retailers. |
申请公布号 |
US9143249(B2) |
申请公布日期 |
2015.09.22 |
申请号 |
US201113110834 |
申请日期 |
2011.05.18 |
申请人 |
Coupons.com Incorporated |
发明人 |
Bova Alfred T. |
分类号 |
H04N7/10;H04N7/16;G06Q30/00;H04H60/63;G06Q30/02;H04N7/088;H04N21/235;H04N21/254;H04N21/258;H04N21/41;H04N21/435;H04N21/4784;H04N21/61;H04N21/81;H04N21/858;H04H20/93;H04N5/445 |
主分类号 |
H04N7/10 |
代理机构 |
Hickman Palermo Becker Bingham LLP |
代理人 |
Hickman Palermo Becker Bingham LLP |
主权项 |
1. A method implemented using one or more computers, comprising:
enabling insertion of a visual indicator into a television commercial that advertises a product available at point-of-sales affiliated with a first retailer and at point-of-sales affiliated with a second retailer that is different than the first retailer, wherein the television commercial is presented to a first user and a second user, wherein the indicator is indicative of a coupon offer being available for the product; enabling addition of the coupon offer to the first user's loyalty card associated with the first retailer, wherein the coupon offer is available for redemption at the point-of-sales affiliated with the first retailer; and enabling addition of the coupon offer to the second user's loyalty card associated with the second retailer, wherein the coupon offer is available for redemption at the point-of-sales affiliated with the second retailer; wherein a first computer of the one or more computers encodes the television commercial with signals indicating one or more of: a position, a size, and a duration of the visual indicator; wherein the visual indicator includes two images, a first image is displayed to both the first user and the second user, and a second image is displayed with a first price point offer to the first user and a second price point offer to the second user, wherein the first price point offer is different from the second price point offer; wherein a second computer of the one or more computers encodes the visual indicator with the first price point offer displayed with the second image for insertion in the television commercial, and a third computer of the one or more computers encodes the visual indicator with the second price point offer displayed with the second image for insertion in the television commercial. |
地址 |
Mountain View CA US |