Systems and methods for using a social network to provide product related information

摘要

Social product related content, such as user reviews, comments, and catalogs, are presented to a user via an e-commerce website by assembling, in response to the user requesting accesses to a webpage of the e-commerce website having information for a product, such as a product detail page, a set of documents that have been cross-referenced to the product and by extracting from the set of documents a subset of documents that have been cross-referenced to individuals within a related persons map of the user. The requested webpage is then presented to the user in a manner that additionally provides the user with access to the subset of documents.

主权项

1. A computer-readable media embodied in a non-transient, physical memory device having stored thereon computer-executable instructions for presenting social product related content to a user via an e-commerce website, the instructions performing steps comprising:
in response to the user requesting access to a webpage of the e-commerce website having information for a product:
assembling from a data repository in which is stored documents which have been cross-referenced to products and individuals a set of documents wherein the assembled set of documents includes only those documents that have been cross-referenced within the data repository to the product;using a related persons map associated with the user to automatically retrieve from the assembled set of documents a subset of documents wherein the subset of documents includes only those documents within the assembled set of documents that have been cross-referenced within the data repository to individuals that are within the related persons map of the user; andpresenting to the user the webpage of the e-commerce website having information for the product wherein the webpage further provides the user with access to the subset of documents.