Detection of exit behavior of an internet user

摘要

Use action in the form of movement of a tracking device on a webpage, represented by cursor gestures on the webpage, is used to detect it a user intends to leave the webpage. Upon detection of an intent to leave the webpage, an advertisement may be displayed to a use. The advertisement may be targeted to the user and/or based on the content the user was viewing on the webpage.

主权项

1. A computer-implemented method of detecting activity of a user on a user device that accesses the internet and comprises a display, wherein the activity indicates the user's intent to initiate an exit command, the method comprising:
in a system configured to host a webpage, the system comprising at least one processor and a memory, detecting, by the at least one processor, a user accessing the webpage; setting, by the at least one processor, a predetermined value, stored in the memory, that corresponds to a pixel or plurality of pixels on the webpage; and, prior to the user initiating an exit command, detecting, by the at least one processor, activity of a user that indicates the user's intent to initiate the exit command at a position on the display relative to the predetermined value.