SYSTEMS AND METHODS FOR TRACKING APPLICATION INSTALLS THAT DISTINGUISH NEW USERS FROM EXISTING USERS WITHOUT DIRECTLY ACCESSING USER ACCOUNT RECORDS

摘要

In some embodiments, a tracking system is provided for providing credit to advertisers for application installs and in-application events. The tracking system may be configured to use user account information from a content provider system to determine whether a user of a newly installed application is a new user of the content provider system or an existing user of the content provider system, and to update tracking information accordingly. The tracking system may also use the user account information from the content provider system to link actions on multiple computing devices for the purposes of attributing a given application install to one or more advertising providers.

主权项

1. A system, comprising:
a content provider system for providing digital content, the content provider system comprising an account data store configured to store a plurality of user account records; a tracking system comprising:
a tracking data store configured to store a plurality of install records and a plurality of login event records; andat least one computing device configured to provide a tracking engine configured to create and update records stored in the tracking data store; a first end user computing device comprising a web browser, wherein the web browser is configured to access a web interface of the content provider system using a first user account associated with a first user account record of the plurality of user account records; and a second end user computing device comprising a content provider application, wherein the content provider application is configured to:
transmit a registration request to the content provider system to create a new user account;receive a registration response from the content provider system, the registration response including an indication of whether the new user account is associated with the first user account; andtransmit a login event notification to the tracking engine, the login event notification including the indication of whether the new user account is associated with the first user account.