| 主权项 |
1. A method for calculating a click conversion rate, comprising:
storing, in a click database, a plurality of click data entries, wherein each click data entry includes data related to an electronic advertisement including at least a number of clicks and a consumer identifier associated with a plurality of consumers that have clicked on the related electronic advertisement; receiving, by a receiving device, a plurality of transaction data entries, wherein each transaction data entry includes data related to a payment transaction including at least common merchant data and a common consumer identifier; identifying, in the click database, a specific click data entry where the included consumer identifier corresponds to the common consumer identifier and the related electronic advertisement corresponds to the common merchant data; and calculating, by a processing device, a conversion rate for the electronic advertisement related to the specific click data entry based on the included number of clicks and a number of the plurality of transaction data entries. |
