HYPER-LOCAL TARGETING BASED ON USER LOCATION

摘要

Embodiments are directed to managing content over a network. Managed content may be provided to a client application. A widget controller may be arranged to determine locations that may be associated with a consumer based on information included in a consumer profile. The widget controller may enable the consumer to identify a hyper local region corresponding to the determined location that may be associated with the consumer. The widget controller may generate a request for content to a content delivery server based on the consumer's profile. Content corresponding to the request may be provided to the client application from the content delivery server. The widget controller may then deploy to the content to at least one widget. The widget controller may monitor the widgets to detect and track consumer actions with the widgets. The consumer actions may be communicated a content management server for further analysis.

主权项

1. A method for managing content over a network, wherein at least one network device performs actions, comprising:
providing a widget controller to a client device, wherein the widget controller enables further actions to be performed, including:
determining a location that is associated with a consumer, wherein the location is included in a profile of the consumer;enabling the consumer to identify at least one hyper-local region that corresponds to the location, wherein the consumer's profile is updated with the at least one identified hyper-local region;generating a request for content to at least one content delivery resource based the consumer's updated profile;providing content to the client device from the at least one content delivery resource that corresponds to the request;deploying the provided content to at least one widget based on at least a type of content;monitoring one or more actions by the consumer with the at least one widget, wherein the one or more monitored action includes clicking on content, viewing content, or redeeming a coupon, wherein redeeming the coupon is weighted higher than viewing content based on its relevance to at least one hyper-local region, and wherein the monitored actions are communicated to a content management server device; andemploying the at least one weighted monitored action to associate the at least one hyper-local region with the consumer, wherein the consumer's profile is updated to include both the identified hyper-local region and the at least one hyper-local region associated with the consumer, and wherein a subsequent request for content is generated based on the updated consumer's profile.