CURBSIDE CART DIRECT MARKETING SYSTEMS AND METHODS

摘要

A marketing system including an ad receiving item including a first ad receiving space associated with a unique identifier, a database including a plurality of unique identifiers each associated with an address and a demographic trait information, a controller, and a memory including instructions that cause the controller to receive a plurality of ads, populate the first ad receiving space with a first selected ad associated with targeting information that matches the demographic trait information of the first ad receiving space, upon user interaction with the call-to-action token of the first selected ad, receive user interaction information including user demographic information, update the demographic trait information associated with the unique identifier to include the user demographic information, and populate a second ad receiving space with a second selected ad from the plurality of ads, wherein the second selected ad is associated with targeting information that matches the user demographic information.

主权项

1. A marketing system comprising:
a network interface; an ad receiving item including a first ad receiving space, wherein the receiving item is associated with a unique identifier; a database including a plurality of unique identifiers, wherein each unique identifier is associated with an address and a demographic trait information; a controller in communication with the network interface and the database; and a memory in communication with the controller, the memory including instructions, that when executed by the controller, cause the controller to:
a) receive a plurality of ads from an advertiser via the network interface, wherein each received ad is associated with a targeting information,b) populate the first ad receiving space with a first selected ad from the plurality of ads, wherein the first selected ad is associated with targeting information that matches the demographic trait information associated with the unique identifier of the first ad receiving space, wherein the first selected ad includes a call-to-action token;c) upon user interaction with the call-to-action token, receive user interaction information, wherein the user interaction information includes a user demographic information associated with the user;d) update the demographic trait information associated with the unique identifier in the database to include the user demographic information; ande) populate a second ad receiving space with a second selected ad from the plurality of ads, wherein the second selected ad is associated with the targeting information that matches the user demographic information associated with the unique identifier of the second ad receiving space.