发明名称 METHOD AND SYSTEM FOR IDENTIFYING FRAUDULENT AND UNCONVERTED CLICKS IN WEB ADVERTISEMENTS
摘要 A method for identifying fraudulent clicks includes: storing a plurality of click data entries, each entry including data related to a consumer click of an electronic advertisement including a device identifier of a plurality of device identifiers; receiving a plurality of clearing indications, wherein each clearing indication is associated with a device identifier of the plurality of device identifiers and indicates non-existence of a clearing record for a payment transaction associated with a computing device associated with the respective device identifier; identifying a subset of the plurality of click data entries wherein each click data entry of the subset includes a device identifier associated with a clearing indication of the received plurality of clearing indications; and indicating, in the click database, each click data entry of the identified subset of the plurality of click data entries as being a fraudulent consumer click of the related electronic advertisement.
申请公布号 US2015262226(A1) 申请公布日期 2015.09.17
申请号 US201414208780 申请日期 2014.03.13
申请人 MasterCard International Incorporated 发明人 HOWE Justin X.
分类号 G06Q30/02;H04L29/08 主分类号 G06Q30/02
代理机构 代理人
主权项 1. A method for identifying fraudulent clicks, comprising: storing, in a click database, a plurality of click data entries, wherein each click data entry includes data related to a consumer click of an electronic advertisement including at least a device identifier of a plurality of device identifiers; receiving, by a receiving device, a plurality of clearing indications, wherein each clearing indication is associated with a device identifier of the plurality of device identifiers and indicates non-existence of a clearing record for a payment transaction associated with a computing device associated with the respective device identifier; identifying, in the click database, a subset of the plurality of click data entries wherein each click data entry of the subset includes a device identifier associated with a clearing indication of the received plurality of clearing indications; and indicating, in the click database, each click data entry of the identified subset of the plurality of click data entries as being a fraudulent consumer click of the related electronic advertisement.
地址 Purchase NY US