Techniques for Topic Extraction Using Targeted Message Characteristics

摘要

Disclosed are various embodiments for obtaining messages from content sites accessible via a network. Filtered messages are identified from the messages using filter criteria to identify ones of the messages having one or more characteristics relevant for a particular marketing circumstance. A topic is selected based on determining that multiple occurrences of the filtered messages relate to the topic. Based on selecting the topic, recommending the topic for targeted marketing in the identified marketing circumstance.

主权项

1. A method, comprising:
obtaining messages from a plurality of content sites accessible via a network; filtering the messages using filter criteria to identify filtered messages having one or more characteristics relevant to an identified marketing circumstance; selecting a topic based on determining that multiple occurrences of the filtered messages relate to the topic; and based on selecting the topic, recommending the topic for targeted marketing in the identified marketing circumstance, the obtaining, filtering, selecting, and recommending performed by at least one computing device.