LOCATION SENSING AND RESPONSE FOR MOBILE MESSAGING

摘要

Businesses have long appreciated the advantages of anticipating potential customers' needs. Directing marketing activities towards non-customers, persons not having such a need, wastes resources of the business and may damage a business' reputation. By providing a location-based analysis of a user's activities, such as by an opt-in application for a mobile device carried by the user, subject matter relevant and timely information on goods and/or services of the business may be provided to the user.

主权项

1. A system, comprising:
a server comprising at least one processor; a communication interface logically connecting the server to a network; and wherein the server is configured to perform:
receiving a first and second location datum of a portable device associated with a user, the first and second location datum having at least dissimilar times;determining a context from the first location datum;determining a relationship between the second location datum and the context; andassigning the user to a marketing activity selected in accord with the relationship.