摘要 |
The present disclosure discloses a multimedia file push method and apparatus, and relates to the field of network technologies. The method includes: obtaining first visual feature information, where the first visual feature information is visual feature information of a to-be-pushed multimedia file; determining a first user identity according to the first visual feature information, where the first user identity is a push target user identity of the to-be-pushed multimedia file; and pushing the to-be-pushed multimedia file according to the first user identity. |