| 摘要 |
Systems and methods related to creation and deployment of content 114 for marketing or advertising purposes. In one or more implementations, metadata 206 that describes the creation of the content is associated with the content. A marketer may define characteristics of the marketing activity 308 that is matched to metadata to identify appropriate content. The content may then be provided from a content creation service 102 to a content deployment service 104 for deployment as part of a marketing activity. A tracking monitor 310 actively monitors the potential consumers 312 interaction with the marketing activity 308 and corresponding content 114 and communicates deployment data 122 that describes this interaction. This includes a number of interactions (e.g., views), who interacted with the content 114, when and how the interaction occurred (e.g., via a browser, client device specifics), location of the potential consumers 312 and so forth. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successful or by marketers to choose content to be included in a further marketing activity as well as select content creators that are best suited to provide this content and so forth. |
