发明名称 Method for providing advertisement inducing active participation from targeted customers and system therefor
摘要 A method for providing advertisement inducing active participation from targeted customers and a system therefore includes providing a high advertising effect to advertisers through active participation of customers and offering a predetermined compensation to customers participated in consultation. The method for providing advertisement inducing active participation from targeted customers comprises: (a) receiving consultation advertisement registering information from advertisers; (b) outputting consultation advertisement depending on the input registering information; (c) receiving consultation requesting information from customers about the consultation advertisement; and (d) providing a predetermined compensation to customers who input the consultation requesting information.
申请公布号 US9135628(B2) 申请公布日期 2015.09.15
申请号 US200712303293 申请日期 2007.06.01
申请人 eBay Inc. 发明人 Ku Young Bae;Ryu Hwa Hyeon
分类号 G06Q30/02 主分类号 G06Q30/02
代理机构 Schwegman Lundberg & Woessner, P.A. 代理人 Schwegman Lundberg & Woessner, P.A.
主权项 1. A method for providing an advertisement on a website to induce active participation from targeted customers, the method comprising providing a processor performing the operations of: (a) receiving consultation advertisement registering information from advertisers via an advertiser information input screen having input fields for the consultation advertisement registering information, and storing the consultation advertisement registering information received, via the input fields, in a consultation advertising information storage medium, the input fields for the consultation advertisement registering information comprising a first condition input field for receiving a question or a reply to which a customer will respond and a second condition input field for receiving data defining targeted customers who can receive a consultation of a particular consultation advertisement, the targeted customers being defined using input fields indicating sex, regional groups, and age; (b) outputting a consultation advertisement on the website according to the registering information input by the advertiser, the question or the reply to which the customer will respond and the data defining the targeted customers who can receive the consultation of a particular consultation advertisement both being output via a screen with the consultation advertisement; (c) receiving consultation requesting information including a response from the customer to the question or the reply to which the customer will respond via a consultation request information input field on the screen with the consultation advertisement, the response from the customer or the reply to which the customer will respond including information indicating sex, regional group, and age of the customer; (d) determining whether the customer is to receive a consultation of a particular consultation advertisement by comparing the customer's information indicating sex, regional group, and age with a profile of the targeted customers; (e) outputting compensation information informing of a predetermined compensation that would be provided to the customer if the customer requests a consultation, the compensation information being output upon the condition that the customer's information indicating sex, regional group, and age corresponds to the profile of the targeted customers, the compensation information being output via the screen with the consultation advertisement and the question or the reply to which the customer will respond, the predetermined compensation comprising one or more of a set of coupons, a set of cyber items, or mileage; (f) providing, in response to the request for consultation, a first portion of the predetermined compensation to the customer who requests the consultation via a consultation request input field, while deferring a second portion of the predetermined compensation until after a consultation procedure is finished; and (g) presenting an expected date input field to the customer, the expected date input field being configured to enable the customer to request a date for reservation of the consultation.
地址 San Jose CA US